Rotary Club of Pasig West

2014 Project T.O.O.T.H.-A.I.C. (The Online Oral Treatments and Health Awareness Information Campaign)

T.O.O.T.H.-A.I.C., spearheaded by Dr. Charlie N. Atienza and the Rotary Club of Pasig West, is a digital public health advocacy project that aims to increase oral health awareness among Filipinos using the power of the internet and social media. The campaign addresses the alarming rates of dental caries and gum diseases in the Philippines, where up to 87% suffer from tooth decay, and only a small portion regularly visits dentists.

The initiative proposes creating an online platform (blog/website) written in Filipino, containing easy-to-understand content on common oral diseases, dental treatments, and preventive care. This site will be supported by active social media engagement, targeting at least 10,000 likes/followers, and will link to platforms like Facebook, Twitter, and Instagram to maximize outreach.

The campaign also includes collaborations with dental professionals and students, online contests, and sponsorship opportunities to maintain and grow the platform. It is envisioned to be either a low-cost or fully volunteer-driven initiative and includes a scalable budget plan for both free-hosted and paid-hosting platforms.

Articles and educational materials already developed cover a wide range of topics such as proper denture care, oral health for diabetics, importance of baby teeth, oral cancer awareness, and guides on dental implants and veneers, all in the Filipino language to ensure accessibility.

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